Aside from the “wow, that’s cool” factor, few people really pay attention to robotics in their daily lives. How do you carve out a market space in an industry with a limited number of buyers? Finding the right message and story - without being too technical.
The company’s product stories needed to guide everything from marketing to hiring and funding pitches. New company name instead of Pneubotics (not public yet)
– a relatable name that dictates the brand value. Re-dressed the brand to reach not only B2B buyers, but a wider audience i.e. journalists, consumers and the general public.