How to engage the world with a tech product that enables people to reliably access the internet? Who should invest in this product? Shaping the business case behind
a utility-like product aimed to people with few resources. How to break through the shadow of tech giants who get more attention for projects like these?
We created a new name to convey what the company was all about: Surfbird and its website were born. We created a rallying cry to engage influencers, consumers and the public: End Internet Poverty! We dressed the brand and shaped its narrative to be uniform across channels: the press, governments and influencers everywhere.